Omega-3 in food & drink set to ‘boom’, says Packaged Facts

 

US retail sales of food and drink products making high omega-3 claims shot up 11 percent in 2010 to approach the $4bn mark and are predicted to be worth almost $7bn by 2015, according to new research.

Packaged Facts, which includes products enriched with plant-based omega-3 (alpha linolenic acid) in its analysis as well as the long-chain omega-3 fatty acids EPA and DHA, predicts 40 percent growth in the US omega-3 ingredient market between 2010 and 2015.

Although some market observers had expected sales of food and drink products containing added omega-3s to start leveling off, the market had in fact “continued to post significant growth”, noted Packaged Facts.

“Moreover, three factors indicate that another boom phase for omega-3-enhanced products is on the horizon:

1) An ongoing release of scientific studies supporting the health benefits of consuming omega-3

2) Innovative product introductions

3) Strong consumer awareness and demand.”

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